Mark XCVII
The Path
Shipped April 25, 2026
What it is
Fresh-user (lifetimeJudges === 0) dashboard hero card. Mounts above all other widgets, pre-selects first non-warm-up excerpt for declared instrument, deep-links to /try?excerpt=<id>&utm_campaign=path. Pulsing gold mic icon + tone-mapped 'Start here · 60 seconds' tag + instrument-personalized headline ('Your first take, violinist'). Strategic-CTO recommendation: collapse decision time at the highest-leverage activation moment. Returns null for users with any take, so normal dashboard wins focus once activated. Compounds with Mark LI Welcome (instrument captured at signup is consumed here).
Related — same category
Stripe checkout + Pass / All-Access tiers. First dollar.
Orchestra institutional tier. Bulk-invite, section grouping, conductor dashboard.
Teacher seat-pack tier. Studio dashboard, student insights, parent consent gated.
Founding Member tier: 20% off forever, capped at 100 seats. Live remaining-seats counter from Stripe coupon. Trumpet banner now drives the offer — biggest LTV lever per research.
See it in the product.
Every Mark exists because string players asked for it. Free demo, no card.