34 Marks in this vertical
Cold-traffic conversion infrastructure. The pages, banners, and SEO surfaces that turn search traffic into trials.
The Hall
Public homepage + landing surface. Where every player first lands.
The Page
Public Judge report share links. First viral surface.
The Standard
Visual identity: royal/gold palette + crown brand mark.
The Lens
Excerpt library — per-instrument SEO landing pages.
The Demo
/try — no-signup Judge demo. Cold acquisition surface.
The Lighthouse
Waitlist gate + email capture for pre-launch traffic.
The Envoy
Tokenized share-and-claim for Judge takes. First-touch attribution intact.
The Proof
Live social-proof strip on / and /pricing. Real numbers, no bluffing.
The Siren
Exit-intent modal mints a one-time 20%-off-3-months Stripe code.
The Siren Bridge
Auto-applies the Siren code at checkout. Closes the friction gap.
The Doors
Public marketing landing for /mentor and /court tier pages. SEO-indexable.
The Showcase
Public testimonial wall + top catalysts leaderboard at /showcase.
The Herald Stone
SEO sitemap + dynamic OpenGraph image generator. Every shared link gets a real preview.
The Trumpet
Sticky launch-countdown banner. Days until 2026-05-17, founding-member framing.
The Atlas
Public roadmap of every Mark shipped in the kingdom. The page you're reading.
The Lost Path
Branded 404 page. Bouncing visitors → conversion moment via four entry-point cards.
The Founder's Hand
Personal origin /story page. The why behind the kingdom — built by a violist, for serious players.
The Tribunal
Honest /compare table. Orchestra Kingdom vs private lessons / school / YouTube. We don't win every row.
The Sigil
Schema.org JSON-LD across the kingdom — Organization, WebSite, FAQPage, SoftwareApplication. Google rich results.
The Cadence
Velocity chart on /roadmap. Visceral proof of shipping pace — Marks per ISO week as gold-gradient bars.
The Spire
Per-Mark detail pages at /roadmap/[slug]. 60+ long-tail SEO surfaces with prev/next + related-Mark navigation.
The Pulse
Ambient 'latest Mark shipped' indicator across footer + Showcase. The site has a heartbeat — every new Mark surfaces automatically.
The Trail
RSS 2.0 feed at /rss.xml. Feed readers + ChatGPT/Perplexity index every shipped Mark as a feed entry. Auto-discoverable from <head>.
The Wings
Per-category pages at /roadmap/category/[slug]. Six new SEO-rich verticals — player-facing, growth, infra, community, lifecycle, tiers.
The Crown Counter
Live Mark-count receipt on the homepage hero. Every first-impression carries the velocity proof; auto-updates with the catalog.
The Twin
Per-Mark dynamic OpenGraph images. Every shared Spire URL renders a unique branded preview card with category-toned headline.
The Manifest
Public JSON API at /api/marks + /api/stats. Devs, ChatGPT plugins, MCP servers, Slack/Discord bots can integrate the catalog.
The Decree
One-click share buttons on Atlas + Spire. Pre-filled X tweet, copy-link, mailto. Viral lift for the velocity narrative.
The Reliquary
Public /press kit. Founder bios in 3 lengths, share-ready descriptions, brand palette, auto-pulled stats. The signal journalists actually use.
The Compass Rose
Category distribution donut on /roadmap. SVG + center count + clickable legend slices. The 'what kind of kingdom is this?' answer at a glance.
The Procession
Recently-shipped Marks rail on the homepage between HowItWorks and Pricing. Velocity narrative crosses the cold visitor's primary scroll path.
The Whisper
Personal founder note on the homepage between Procession and Pricing. Closes the trust loop right where the sale happens.
The Anthem
Public /manifesto. Ten beliefs of the kingdom, beautifully typeset. Filters cold traffic by alignment — agreement deepens; disagreement filters out.
The Tuning Fork
Tier 1 conversion bundle from RESEARCH_SYNTHESIS_2026_04_25 — trial 7→14 days, homepage reorder (Whisper pos 6→2), per-session price anchor, voice + camera headline on Pass, ProofStrip off /pricing.