Orchestra Kingdom Brand Guide
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Product name: Orchestra Kingdom
Founder: Ethan Kim (violinist, Orchestra King)
URL: https://orchestrakingdom.com

Pricing (Variant A canon):
  Kingdom Lite:    $14.99/month
  Kingdom Pass:    $29.99/month
  Founding Member: $19.99/month (locked for life, first 100 only)

Voice rules:
  - No em dashes. Use periods, commas, or colons.
  - Conviction over hedging. No corporate language.
  - Key vocabulary: Soldiers (members), Court, Kingdom,
    Frequency, Crown, Establishment.
  - The Judge, the Teacher, the Oracle, the Forge (capitalize).
  - "Orchestra King" is the founder's canonical title.

What it is (one sentence):
  Orchestra Kingdom is the AI audition coach for string players,
  built by a violinist.

Target audience:
  Serious string players ages 13-22, preparing for All-State,
  conservatory, or regional orchestra auditions. Parents are buyers.

Key differentiators:
  - Calibrated against real audition panel rubrics
  - Specialized for violin, viola, cello, double bass
  - Verdict-based feedback: ADVANCED / CALLBACK / NOT YET
  - 60-second turnaround per take

Social: @orchestraking on TikTok, Instagram, YouTube (48K+ community)
Press contact: press@orchestrakingdom.com
